The Toto House
short film / 5 minutes
commissioned by toto / 2011
sanitary ware
TOTO is Japan’s leading producer of sanitary ware and is a name that has been synonymous with the advancement of bathroom culture since its creation in 1917. Its technological innovations and high standard of quality have made it an iconic and much-loved brand in Japan.
In 2010, Studio Soi got commissioned to create a film that accompanies the world’s most sophisticated bathroom products to enter the European market, elevating the bathroom from the merely functional to the restorative and meditative.
TOTO's life-enhancing Clean Technology was set to revolutionise Europe. Studio Soi’s short was supposed to catch the feeling associated with the use of TOTO products. The Film shows two neighbors who meet each other in the Toto house. The Rabbit has just moved in and has no running water yet. His supportive neighbor invites him to brush his teeth in her apartment. There he encounters the comforts of Toto products for the first time. A day he won‘t forget.
team
Hakan Akögretmen, Sandra Brandstät-ter, Carsten Bunte, Harry Fast, Mark Fel-ler, Uwe Heidschötter, Sebastian Koch, Torben Meier, Christian Puille, Jakob Schuh, Maryna Shchipak, Michael Sieber.
exhibition
toto presentation
award
TOTO House was awarded the Jury Special Prize in the Commissioned Films Category at Seoul International Cartoon & Animation Festival SICAF in 2012.
image gallery
